NBCUniversal

Senior Producer, Reel Works

Producer on NBCUniversal Campaign (Client Project)

As a producer, I keep projects moving from kickoff through delivery by managing timelines, vendors, and stakeholder communication.

I’m used to juggling multiple priorities in fast-paced environments and making sure every asset lands on time, on brand, and ready for digital distribution.

Rebuilding Together Long Island x George to the Rescue (2026)

Producer: Jennifer Loo

In partnership with NBCU’s Creative Impact Lab, I led a cross-functional team to develop and produce a multi-platform campaign designed to increase brand awareness, among other strategic objectives. Deliverables included a 30-second broadcast commercial, four social media videos, and a grant video to be used for corporate fundraising.

Recognizing the opportunity to expand reach and credibility, we secured a partnership with George Oliphant, host of George to the Rescue, NBC’s Emmy Award-winning renovation series.

The campaign will launch publicly in mid-March 2026, at which point performance metrics and organizational impact will be tracked and evaluated.

30s Broadcast Commercial

Covenant House (2025)

Associate Producer & 1st AC: Jennifer Loo

I supported concept development, freelance crew hiring, and on-set technical execution for this project. In addition to helping shape the story framework, I managed camera operations as 1st AC, maintaining image integrity and workflow efficiency throughout production.

The film followed Trackamason, a Covenant House Youth Ambassador whose personal growth paralleled the flourishing of a plant he brought with him upon arrival.

+4,549 impressions from airtime on Comcast/NBCU scheduling partners

30s Broadcast Commercial

New Relic
Theatre

Multimedia Manager

2021-present, seasonal

I lead photo/video production for New Relic Theatre, a theatre company that excavates old ideas with contemporary tools.

Services:
* Creative direction
* Live event videography & photography
* Social media content

The Goo (2025)

Video/Photo: Jennifer Loo

I led the end-to-end production of a themed photoshoot, paid social campaign, and live event photo/video coverage.

The result: cohesive, multi-platform content delivered on time, on brand, and built to perform across social, web, and live audiences.

Watch the social media teaser now!
+72.0k views across photo & video campaign
+19.7k accounts reached

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This dark comedy—inspired by The Importance of Being Earnest—peers into the strange rituals of friendship and the stories we invent to keep it all from falling apart.

In the Mouth of the Beast (2024)

Video/Photo: Jennifer Loo

Themed photoshoot, paid social campaign, and live event photo/video coverage.

Watch the social media teaser here!
+34.1k views across photo & video campaign
+25.8k accounts reached

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Father/daughter cave explorers Nel and Apa descend into "the Maw" on a risky expedition in search of a mysterious source of clean energy. Beneath the surface, the rational world fractures and the laws of physics melt away. Their dreamlike descent melds Ancient Greek drama, Taíno folklore, and cosmic horror into a crystalline truth: we are creatures of labor and suffering, and the plain sight of our destiny is the cruelest thing of all.

As You Like It (2023)

Video/Photo: Jennifer Loo

Live event photo/video coverage, highlight reel.

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New Relic Theatre’s high-spirits, 75-minute adaptation of As You Like It weds Shakespeare’s most famous pastoral comedy and the nimble folk sound of Old-Time and Bluegrass music.

Alongside some of New York’s finest actors, performers, and Bluegrass fastpickers, As You Like It will transport its audience from the patio of a Brooklyn bar to the mountains of Virginia, circa 1971.

Reel Works

Senior Producer

2023-present

I lead video production at The Studio at Reel Works, an Emmy-winning production company that hires talented emerging filmmakers to collaborate with industry professionals to create content for external clients, as well as in-house marketing and fundraising campaigns for the organization.

We specialize in:
* Nonprofit fundraising videos
* Event highlight reels
* BTS photo & video coverage
* Social media content

Social Media Content

Internal & External Campaigns

Producer: Jennifer Loo

You can see some of my in-house social media video work on Vimeo here. 

Select Clients: Warner Brothers Discovery, NBCUniversal, Paramount, Shutterstock.

Fundraising Appeal: Student Spotlight

Internal Campaign

Producer: Jennifer Loo

Four doc-style videos highlighting members of the Reel Works community for the year-end fundraising campaign.

Watch the rest of the videos on YouTube.

Reel Works Brand Anthem

Internal Campaign

Producer: Jennifer Loo

Brand anthem video that premiered at the 2023 annual Reel Works Changemakers Gala, which raised a record $600,000+ in donations for the organization.